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Impact Marketing + Communications is an award-winning, woman-owned small business with national and international reach.

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PrEP Aware Week 2021 CampaignBlue Atlas Interactive2022-08-18T00:02:45+00:00

Impact supported the New York State Department of Health and Mental Hygiene’s AIDS Institute in the development of its PrEP Aware Week 2021 campaign. We worked with the AIDS Institute and eight New York state-based collaborative agencies to refresh the PrEP Aware Week logo, theme, and messaging. The 2021 campaign featured community sentiments regarding the use of PrEP for HIV prevention and highlighted the myriad personal motivations for choosing to take PrEP. Impact led the development of PrEP Aware Week campaign collateral including videos and photos featuring community members, logos for campaign “swag,” and a social media toolkit. The campaign generated awareness and knowledge of PrEP for HIV prevention through culturally relevant messages tailored to individuals at elevated risk for HIV.

 

 

The New York State Department of Health, AIDS Institute

The New York State Department of Health, AIDS Institute has lead responsibility for coordinating state programs, services and activities relating to HIV/AIDS, sexually transmitted diseases (STDs) and hepatitis C.

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Impact Marketing + Communications is a full-service, integrated marketing and communications firm with a growing national and international presence. Impact provides a personalized and research-based approach to increase brand awareness, elevate missions, and drive ROI.

 

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