Client Category: Nonprofit

Service Category: Graphic + Web Design; Marketing + Comms Strategy; Nonprofit; Research Translation

The Southern Black Policy & Advocacy Network (SBPAN) approached Impact Marketing + Communications to support the design and dissemination work on a first-of-its-kind HIV advocacy needs assessment in conjunction with National Black HIV/AIDS Awareness Day. Impact designed and developed the layout for the report, drafted and disseminated a press release, and developed a social media toolkit to be shared with constituents. SBPAN’s report brings together disparate data sets to provide a more complete picture of HIV and advocacy needs for Black communities in the South.

HIV Advocacy Needs Assessment Report

This premier report, titled HIV Advocacy Needs Assessment: Health Policy and Advocacy Opportunities for Black Communities in the South includes cross-comparisons of:

  • Statewide HIV prevalence rates
  • HIV care continuum data
  • Ryan White HIV/AIDS Program (RWHAP) data—the largest federal HIV program and the administrator of the nationwide AIDS Drug Assistance Program (ADAP)
  • Medicaid expansion
  • Statewide pre-exposure prophylaxis (PrEP) coverage—the HIV prevention medication that can reduce HIV transmission by up to 97 percent
  • Community mobilization and advocacy perceptions and opportunities
  • the Black public health workforce

Impact’s work helped create visual intrigue while also making the data easily comparable across the Southern states.

HIV Advocacy Needs Assessment Report Sample Pages


The Southern Black Policy & Advocacy Network (SBPAN) increases the capacity of Black communities and leaders to make meaningful public health policy and advocacy impact in the U.S. South by leveraging data, using evidence-informed solutions, and applying a culturally competent lens to provide training, education, advocacy, and mobilization.

Social media Tool Kit

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