UNFILTERED

Client Category: Government; Nonprofit

Service Category: Graphic + Web Design; Social Media + Awareness Campaigns; Marketing + Communications Strategy; Photo + Video; Writing + Editing;

The New York State Department of Health AIDS Institute tasked Impact with developing a statewide campaign to promote PrEP for HIV prevention. As a result, Impact created UNFILTERED - a docu-series campaign spotlighting Black and Brown New Yorkers as they share honest, everyday experiences about sexual wellness and PrEP.

Through real-life stories, Unfiltered breaks down stigma, uplifts community voices, and connects New Yorkers to help them access PrEP and other sexual health resources. Impact’s team developed the campaign concept, recruited influencers to be showcased in the episodes and to promote the campaign via their social media channels, managed production, and developed 8 episodes along with promotional static and video reels, posters, and a partner engagement toolkit to encourage partners to share messaging across their networks. Impact also developed a discussion guide for partners and questions for people to ask their providers about PrEP. In addition, Impact created a website - UnfilteredNY.org - where each episode can be viewed along with more information about PrEP, the campaign influencers, and how to get involved in the campaign. In just 4 months, the campaign has generated more than 1.6 million views through social media and listserv engagement.