WHAT WE DO
We are passionate and strategic partners that bridge traditional,
social, digital, web, graphic, and audiovisual platforms with best-in-class
research practices to drive brand influence and awareness across industries.
Marketing + Communications Strategy Development
We build strategic solutions leveraging marketing and communications strategies, design theory, adult learning, knowledge translation, and user experience (UX)/user interface (UI) practices to ensure effective, united, and seamless brand experiences for target audiences.
People consumer 100,500 (equivalent to 34 gigabytes) more words outside of work each day than they did decades ago—and yet research shows that choice overload makes consumers less likely to act and engage.
Let us help you stand out in this saturated media market.
Branding is all about creating relationships. This means audiences need to know who you are, what you do, where to find you, how you’re different, and why they should choose you.
It includes a system: mission statement, brand promise, identity (name, logo, tagline, typeface) visual system, values, presence, and personality. An effective brand should stand out in a crowded marketplace, build equity, and always deliver on its brand promise.
Impact supports every aspect of branding, from exploration, branding retreats, audits of brand assets, brand strategy and positioning, brand development, mood boarding, brand personas, branded collateral, training of brand ambassadors, and brand management. Impact also supports brand personality and brand experience exploration—two of the most frequently overlooked but critical aspects of branding that ensures who organizations say they are aligns with who and how audiences experience them to be.
Senior Communications Advisor, AIDS United, multi-funder project with Ford Foundation, Gilead, ViiV Healthcare, Elton John AIDS Foundation, and Funders Concerned About AIDS
“The funders were unanimous in choosing a logo. They were quite complimentary on the work as a whole. We can’t thank the Impact team enough for the talent and speed on this project.”
For 24 years, we have been a strategic and creative partner inspiring change through our myriad offerings: