Northwestern University

Client Category: Nonprofit

Service Category: Graphic + Web Design;

Northwestern University aimed to elevate their mission by positioning themselves as the leader in implementation science research and a core curator of implementation science material. The goal was to attract both graduate-level students as well as researchers interested in joining the University and contributing to this work. The University also sought to collaborate with other leading research colleges and universities across the country and, to do so, wanted to elevate its digital presence.
To support this vision, Impact led a brand update to lend clarity to the brand and increase brand awareness. The team also redeveloped the existing website, beginning with wire-framing to organize resources, paired with extensive user experience testing to ensure the website felt modern and intuitive. The end result was a comprehensive online learning center that was designed to accommodate complex filter options for resources and tools. Throughout the process, Impact coordinated with the University IT department to ensure a seamless launch of the refreshed site.
Impact delivered:

• A brand refresh and accompanying brand identity materials including brandmark
• Extensive user experience (UX) testing including message testing
• Redeveloped website with integrated online learning center
• Coordinated approach to implementation with University departments