Addressing STIs: Ask. Test. Treat. Repeat. National Campaign

Client Category: Government

Service Category: Graphic + Web Design; Marketing + Communications Strategy; Photo + Video;

Impact, in collaboration with the Rutgers School of Nursing and funded by the Health Resources and Services Administration HIV/AIDS Bureau and Bureau of Primary Health Care, led the creative development, strategy, and dissemination for the Addressing STIs: Ask. Test, Treat. Repeat. national campaign. The goal of the campaign is to encourage providers to improve routine STI screening and treatment among people with HIV and people who are vulnerable to HIV acquisition.

STI Starter Toolkit and Digital Toolkit

We conceptualized the campaign brandmark and overall look and feel and applied it to the physical STI Starter Tool Kit and digital toolkit. The contents include illustrated fact sheets, infographics, self-collection instructions, workflows, appointment cards, LGBTQ+ welcoming indicators, and more. In addition, Impact wrote and directed an animated instructional video explaining the importance and application of the four-part evidence-based interventions. We also developed and implemented a dissemination plan to promote materials among Ryan White HIV/AIDS Program recipients and coordinated the project research findings into a peer-reviewed journal supplement. More than 10,000 kits have been distributed to all 50 states, DC, Puerto Rico, and the Virgin Islands.

Factsheet Sample

Toolkit Components