Impact implemented communication and design activities to support the rollout of a national strategic plan for the Maternal and Child Health Bureau (MCHB), a division of HRSA that works to improve the health and well-being of America’s mothers, children, and families. Impact developed branded templates and website designs as well as factsheets, a new listserv and a social media toolkit with shareable graphics, an animated video, and layout for the agency’s final report on the strategic plan.