Impact was engaged to provide design and animation for a web-based retirement infographic entitled “10 Great Places to Retire Abroad.” The post cards, when clicked, turned over to highlight key information specific to the featured country. The goal was to educate retirees about benefits of retiring abroad and key retirement and finance-related data of interest. The post card theme conveyed international travel, a sense of adventure and enjoyment, and being active in retirement years. The format and interactivity created an engaging way to connect with target readership.
Kiplinger is a Washington, D.C.-based publisher of business forecasts and personal finance advice, available in print and online. Their best-known publications are The Kiplinger Letter, a weekly business and economic forecasting periodical for people in management, and the monthly Kiplinger's Personal Finance magazine. The total paid circulation of their periodicals approaches 900,000. Their fast-growing Website, Kiplinger.com, attracts 4.5 million unique visits and 30 million page views per month. Besides having award-winning editorial content, Kiplinger has received numerous Business Ethics Awards.