Rising Tide

Client Category: Nonprofit

Service Category: Graphic + Web Design;

Rising Tide, a nonprofit organization based out of Switzerland but with projects around the globe, approached us to support a brand refresh and website redesign. In particular, Rising Tide wanted to create a comprehensive website that reflected the totality of its brand while also creating distinct sections for its clinical cancer research arm and its freedom in practice (social justice) arm, including color coding of the site and grant mapping. Impact conducted a marketing retreat with the organization as well as follow-on meetings with each core department. We designed a stylescape and brand refresh to modernize the organization’s digital presence. We developed wireframes, site navigation, web copy, web design, and programming services. We also developed associated marketing and promotional collateral to elevate awareness of the new site to grant recipients and the philanthropic community.