Center for Innovation and Engagement

Client Category: Government

Service Category: Graphic + Web Design; Marketing + Communications Strategy; Writing + Editing; Training + Facilitation; Research Translation; Social Media + Social Awareness Campaigns; Branding

Impact Marketing + Communications developed the Center for Innovation and Engagement (CIE), a HRSA Special Projects of National Significance (SPNS)-funded project of NASTAD, that identifies, catalogs, and disseminates evidence-informed interventions that link, re-engage, and retain people with HIV in care. CIE supports the real-world replication of these interventions to help end the HIV epidemic. These interventions have been proven effective in engaging people with HIV who are not receiving HIV care or who are at risk of falling out of care. Impact Marketing + Communications worked closely with NASTAD to support the real-world replication of interventions proven statistically significant by developing 10 intervention implementation guides. Impact also created branded content including the CIE logo; website (www.CIEhealth.org - available in English and Spanish); listserv; content and graphics for NASTAD’s social media channels; tip sheets; blogs; COVID-19 considerations; series of technical assistance and promotional videos; and a cost calculator tool with a corresponding guide for replicators. Impact also coordinated with TargetHIV.org to ensure project materials were available as tools for HRSA’s Ryan White HIV/AIDS Program recipients.