end+disparities

Client Category: Government

Service Category: Graphic + Web Design; Marketing + Communications Strategy; Writing + Editing; Research Translation; Social Media + Social Awareness Campaigns; Branding

The New York State Department of Health, Center for Quality Improvement & Innovation (CQII) looked to Impact Marketing to develop a visual identity, outreach and recruitment strategies, and educational products for its end+disparities Campaign and end+disparities ECHO Learning Collaborative. The work—funded by the U.S. Department of Health and Human Services, Health Resources and Services Administration (HRSA)—sought to address HIV disparities and improve viral load suppression, which saves lives and reduces the risk of new HIV infections.