Programmer and Social Media Strategist
Brett Schenker brings nearly 20 years of technology consulting experience to Impact Marketing. Brett’s work has included advising associations, government agencies, and multimillion-dollar corporations on website layout, design, and programming; social media strategy and guidelines; web-based platforms; usability tests; and email marketing strategy. Brett has also advised on technology policy, including broadband expansion, net neutrality, and copyright and intellectual property. He was involved in key aspects of policy developing for the Foreign Intelligence Surveillance Act, the Stop Online Piracy Act, and the Protect IP Act. Brett’s past experience has also included work as the Special Assistant for then-Senator John Kerry; as the Database Administrator for Mark Warner’s Forward Together PAC; and Deputy Internet Director for Senator Chris Dodd for President. He’s also served as Internet/Database Director for Virginians for Brian Moran; Email Deliverability Specialist for Salsa Labs, a management and online fundraising software firm; and as a Legislative Staffer for the Erie County Legislature. Brett was an early adopter of social media technology to advance messaging and market penetration and continues to be on the forefront of digital trends.
Brett holds a B.S. from the State University of New York at Buffalo.
Branding is all about creating relationships. This means audiences need to know who you are, what you do, where to find you, how you’re different, and why they should choose you.
It includes a system: mission statement, brand promise, identity (name, logo, tagline, typeface) visual system, values, presence, and personality. An effective brand should stand out in a crowded marketplace, build equity, and always deliver on its brand promise.
Impact supports every aspect of branding, from exploration, branding retreats, audits of brand assets, brand strategy and positioning, brand development, mood boarding, brand personas, branded collateral, training of brand ambassadors, and brand management. Impact also supports brand personality and brand experience exploration—two of the most frequently overlooked but critical aspects of branding that ensures who organizations say they are aligns with who and how audiences experience them to be.