Graphic Designer & Creative Strategist
Cortney Kreer is an experienced graphic designer and creative strategist with a focus on identity strategy, information design and usability. She is a graduate of The Corcoran School of the Arts and Design and has more than 20 years of experience across a range of clients in the corporate, nonprofit and federal sectors. At Impact, Cortney has led re-branding efforts for AIDS United’s Getting to Zero technical assistance branch and HRSA-funded projects targeting Ryan White HIV/AIDS Program grantees. In addition, Cortney has led brand strategy and design support for clients such as the Melanoma Research Alliance, HRSA’s Office of Health Equity, NASTAD, Sotheby’s, Kiplinger, The Bijou Project, and many others. She focuses on mission-based, change-driven work and has an outstanding track record of consistently exceeding client expectations.
Branding is all about creating relationships. This means audiences need to know who you are, what you do, where to find you, how you’re different, and why they should choose you.
It includes a system: mission statement, brand promise, identity (name, logo, tagline, typeface) visual system, values, presence, and personality. An effective brand should stand out in a crowded marketplace, build equity, and always deliver on its brand promise.
Impact supports every aspect of branding, from exploration, branding retreats, audits of brand assets, brand strategy and positioning, brand development, mood boarding, brand personas, branded collateral, training of brand ambassadors, and brand management. Impact also supports brand personality and brand experience exploration—two of the most frequently overlooked but critical aspects of branding that ensures who organizations say they are aligns with who and how audiences experience them to be.