AIDS United put a twist on the classic annual report. They wanted a highly engaging and shareable format—something that would standout visually as well as succinctly tell the story of their successes over the past year. Impact worked with them to conceptualize what would become their first-ever animated infographic annual report. Impact developed an outline and coordinated with AIDS United staff to tell the story behind the data, design iconography, program animation, and embed the report within its own dedicated webpage. The traditional Letter from the President & CEO became a welcome video and through data visualization, we were able to emphasize the funding and policy gains that the organization was able to achieve over the past year. Design elements were also able to be spliced up and served double-duty as social media graphics, helping further drive traffic to the AIDS United website and report landing page.