Impact Marketing + Communications worked with AIDS United on its Southern HIV Impact Fund, which focused on promoting health policies, advocacy, increasing local leadership, amplifying patient and advocate voices in real and meaningful ways, sharing lessons learned, developing technical assistance strategies, and building capacity. Impact convened funders including Gilead, ViiV Healthcare, Ford Foundation, Elton John AIDS Foundation, Funders Concerned About AIDS, and Johnson & Johnson, and led them through a branding and messaging Harm Reduction Coalition workshop. Impact used this information to develop a brand identity as well as digital assets for the Fund, which were unanimously selected despite the wide breadth of funders at the table and myriad topical issue areas to consider. Impact also developed messaging as well as a marketing and communications strategy for the Fund to help grow its number of investors and increase its visibility.