SelectHealth, an HIV Medicaid special-needs plan, lacked brand awareness among its target audience despite producing better health outcomes than its competitors. To help SelectHealth increase awareness and achieve a better market position, Impact rebranded the Medicaid plan. As part of our formative research, we interviewed key staff and conducted focus groups to assess brand awareness … Read More
Community-based organizations (CBOs) with a mission to end HIV in the United States often rely on technical assistance (TA) services like strategic planning, community mobilization, and grant writing to spur change in sustainable ways. AIDS United’s “Getting to Zero” CDC-funded TA and capacity building program enlisted Impact’s strategic marketing and communications teams to encourage organizations … Read More
Integrating HIV Innovative Practices Impact helped spearhead the launch and execution of the Integrating HIV Innovative Practices (IHIP) project. IHIP is funded by the U.S. Department of Health and Human Services (HHS), Health Resources and Services Administration (HRSA), HIV/AIDS Bureau (HAB). The project seeks to increase visibility, awareness, and replication of evidence-informed interventions from HAB’s … Read More
Center for Integrative Medicine The Center for Integrative Medicine (CIM) engaged Impact to develop a new website design and associated maintenance services as well as launch a social media marketing campaign to increase awareness and drive traffic into their clinic. Impact’s social media work for CIMs has included advertisements and promotions as well as message … Read More
end+disparities The New York State Department of Health, Center for Quality Improvement & Innovation (CQII) looked to Impact Marketing to develop a visual identity, outreach and recruitment strategies, and educational products for its end+disparities Campaign and end+disparities ECHO Learning Collaborative. The work—funded by the U.S. Department of Health and Human Services, Health Resources and Services … Read More