Impact Marketing + Communications worked with AIDS United on its Southern HIV Impact Fund, which focused on promoting health policies, advocacy, increasing local leadership, amplifying patient and advocate voices in real and meaningful ways, sharing lessons learned, developing technical assistance strategies, and building capacity. Impact convened funders including Gilead, ViiV Healthcare, Ford Foundation, Elton John … Read More
Archives
Ryan White HIV/AIDS Program Infographics
Impact coordinated the design of the Ryan White HIV/AIDS Program Infographic for marketing use at conferences, booths, and meetings as well as on the website. Ryan White HIV/AIDS Program The Ryan White HIV/AIDS Program is a national HIV/AIDS strategy. It’s a plan that details principles, priorities, and actions to guide the national response to the … Read More
NASTAD Infographic and Report
Client Category: Nonprofit Service Category: Graphic + Web Design; Marketing + Comms Strategy; Nonprofit; Research Translation NASTAD reached out to Impact to create a new AIDS Drug Assistance Program (ADAP) Monitoring Report that included conceptualizing design direction, providing design template options, completing the full layout, identifying icons for use in the report, and designing web … Read More
Dissemination of Evidence-Informed Interventions
The Dissemination of Evidence-Informed Interventions initiative is a U.S. Department of Health and Human Services (HHS)-funded research project that seeks to test the ability to replicate four adapted linkage-to-care and retention interventions to improve health outcomes. The project is jointly run by Boston University School of Public Health and AIDS United, and Impact served as … Read More
SelectHealth
SelectHealth, an HIV Medicaid special-needs plan, lacked brand awareness among its target audience despite producing better health outcomes than its competitors. To help SelectHealth increase awareness and achieve a better market position, Impact rebranded the Medicaid plan. As part of our formative research, we interviewed key staff and conducted focus groups to assess brand awareness … Read More
Getting to Zero
Community-based organizations (CBOs) with a mission to end HIV in the United States often rely on technical assistance (TA) services like strategic planning, community mobilization, and grant writing to spur change in sustainable ways. AIDS United’s “Getting to Zero” CDC-funded TA and capacity building program enlisted Impact’s strategic marketing and communications teams to encourage organizations … Read More
IHIP
Integrating HIV Innovative Practices Impact helped spearhead the launch and execution of the Integrating HIV Innovative Practices (IHIP) project. IHIP is funded by the U.S. Department of Health and Human Services (HHS), Health Resources and Services Administration (HRSA), HIV/AIDS Bureau (HAB). The project seeks to increase visibility, awareness, and replication of evidence-informed interventions from HAB’s … Read More
Positive Voices
Positive Voices As part of an extensive, multi-year contract, Impact developed a range of communications products, including a historical website and video series chronicling the history of the Ryan White HIV/AIDS Program. The “positive voices” featured in this multimedia video represent a fraction of the vast chorus of Ryan White consumers—who come from every culture, … Read More
CIM
Center for Integrative Medicine The Center for Integrative Medicine (CIM) engaged Impact to develop a new website design and associated maintenance services as well as launch a social media marketing campaign to increase awareness and drive traffic into their clinic. Impact’s social media work for CIMs has included advertisements and promotions as well as message … Read More
end+disparities
end+disparities The New York State Department of Health, Center for Quality Improvement & Innovation (CQII) looked to Impact Marketing to develop a visual identity, outreach and recruitment strategies, and educational products for its end+disparities Campaign and end+disparities ECHO Learning Collaborative. The work—funded by the U.S. Department of Health and Human Services, Health Resources and Services … Read More
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