Impact implemented communication and design activities to support the rollout of a national strategic plan for the Maternal and Child Health Bureau (MCHB), a division of HRSA that works to improve the health and well-being of America’s mothers, children, and families. Impact developed branded templates and website designs as well as factsheets, a new listserv … Read More
Archives
PrEP Aware Week 2021 Campaign
Impact supported the New York State Department of Health and Mental Hygiene’s AIDS Institute in the development of its PrEP Aware Week 2021 campaign. We worked with the AIDS Institute and eight New York state-based collaborative agencies to refresh the PrEP Aware Week logo, theme, and messaging. The 2021 campaign featured community sentiments regarding the … Read More
Digital Legal Exchange
The Digital Legal Exchange is a unique, global, nonprofit organization created to teach, apply, and scale digital principles to the legal field. The organization enlisted Impact to develop its brand identity, stylescape, URL icon and icon for mini logo placements on digital assets, branded templates and marketing materials, brand strategy, website design and maintenance protocols, … Read More
Washington University Social Media Project for YMSM of Color
Washington University approached Impact following our presentation on health communications and design at the National Ryan White Conference on HIV Care & Treatment. The University expressed interest in our design approach and digital communications as well as our past performance in the HIV field and with communities of color, including young men who have sex … Read More
SBPan
The Southern Black Policy & Advocacy Network (SBPAN) approached Impact Marketing + Communications to support the design and dissemination work on a first-of-its-kind HIV advocacy needs assessment in conjunction with National Black HIV/AIDS Awareness Day. Impact designed and developed the layout for the report, drafted and disseminated a press release, and developed a social media … Read More
Southern HIV Impact Fund
Impact Marketing + Communications worked with AIDS United on its Southern HIV Impact Fund, which focused on promoting health policies, advocacy, increasing local leadership, amplifying patient and advocate voices in real and meaningful ways, sharing lessons learned, developing technical assistance strategies, and building capacity. Impact convened funders including Gilead, ViiV Healthcare, Ford Foundation, Elton John … Read More
Ryan White HIV/AIDS Program Infographics
Impact coordinated the design of the Ryan White HIV/AIDS Program Infographic for marketing use at conferences, booths, and meetings as well as on the website. Ryan White HIV/AIDS Program The Ryan White HIV/AIDS Program is a national HIV/AIDS strategy. It’s a plan that details principles, priorities, and actions to guide the national response to the … Read More
NASTAD Infographic and Report
The National Alliance of State and Territorial AIDS Directors (NASTAD) is a leading non-partisan non-profit association that represents public health officials who administer HIV and hepatitis programs in the U.S. NASTAD reached out to Impact to create a new AIDS Drug Assistance Program (ADAP) Monitoring Report that included conceptualizing design direction, providing design template options, … Read More
Dissemination of Evidence-Informed Interventions
The Dissemination of Evidence-Informed Interventions initiative is a U.S. Department of Health and Human Services (HHS)-funded research project that seeks to test the ability to replicate four adapted linkage-to-care and retention interventions to improve health outcomes. The project is jointly run by Boston University School of Public Health and AIDS United, and Impact served as … Read More
SelectHealth
SelectHealth, an HIV Medicaid special-needs plan, lacked brand awareness among its target audience despite producing better health outcomes than its competitors. To help SelectHealth increase awareness and achieve a better market position, Impact rebranded the Medicaid plan. As part of our formative research, we interviewed key staff and conducted focus groups to assess brand awareness … Read More
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