SelectHealth, an HIV Medicaid special-needs plan, lacked brand awareness among its target audience despite producing better health outcomes than its competitors. To help SelectHealth increase awareness and achieve a better market position, Impact rebranded the Medicaid plan. As part of our formative research, we interviewed key staff and conducted focus groups to assess brand awareness … Read More
end+disparities The New York State Department of Health, Center for Quality Improvement & Innovation (CQII) looked to Impact Marketing to develop a visual identity, outreach and recruitment strategies, and educational products for its end+disparities Campaign and end+disparities ECHO Learning Collaborative. The workâfunded by the U.S. Department of Health and Human Services, Health Resources and Services … Read More