Legal Mosaic Legal Mosaic sought to identify a new, responsive, and cutting-edge marketing firm to support the redesign and maintenance of its website and associated communication channels. Impact Marketing developed a mood board to enhance brand exploration and strategy; new website design with an expansive, filterable thought leadership portfolio; a multimedia video, social media banners … Read More
Impact worked with the National Alliance of State and Territorial AIDS Directors (NASTAD) to create a campaign that leveraged innovative strategies and activities of eight Ending the HIV Epidemic (EHE) jurisdictions across the U.S. to encourage collaboration and communication between health departments and community partners. The video series highlights frontline EHE staff from each region … Read More
Impact supported the New York State Department of Health and Mental Hygiene’s AIDS Institute in the development of its PrEP Aware Week 2021 campaign. We worked with the AIDS Institute and eight New York state-based collaborative agencies to refresh the PrEP Aware Week logo, theme, and messaging. The 2021 campaign featured community sentiments regarding the … Read More
SelectHealth, an HIV Medicaid special-needs plan, lacked brand awareness among its target audience despite producing better health outcomes than its competitors. To help SelectHealth increase awareness and achieve a better market position, Impact rebranded the Medicaid plan. As part of our formative research, we interviewed key staff and conducted focus groups to assess brand awareness … Read More
Over the last three decades, the U.S. Department of Health and Human Services Health Resources and Services Administration (HRSA)’s Ryan White HIV/AIDS Program (RWHAP) has played a critical role in the United States’ public health response to HIV. What was once a deadly disease is now a manageable, chronic condition if there is access to … Read More
Positive Voices As part of an extensive, multi-year contract, Impact developed a range of communications products, including a historical website and video series chronicling the history of the Ryan White HIV/AIDS Program. The “positive voices” featured in this multimedia video represent a fraction of the vast chorus of Ryan White consumers—who come from every culture, … Read More
end+disparities The New York State Department of Health, Center for Quality Improvement & Innovation (CQII) looked to Impact Marketing to develop a visual identity, outreach and recruitment strategies, and educational products for its end+disparities Campaign and end+disparities ECHO Learning Collaborative. The work—funded by the U.S. Department of Health and Human Services, Health Resources and Services … Read More