ArchCare Senior Life PACE (Program of All-Inclusive Care for the Elderly)

Client Category: Nonprofit

Service Category: Graphic + Web Design; Social Media + Awareness Campaigns; Marketing + Communications Strategy; Photo + Video; Writing + Editing;

With the marketplace becoming more crowded and for-profit health insurers expanding to ArchCare’s geographic area, Impact worked with the Medicaid/Medicare plan to differentiate themselves from the competition. After ArchCare renovated their center in Spanish Harlem to reflect a community feel, Impact worked with ArchCare to increase brand recognition of Senior Life as to go-to place for seniors in NYC who need nursing home level care but want to stay in the comfort of their home and community. To accomplish this, Impact coordinated and held a photo and video shoot on-site at the facility and developed a series of out-of-home ads and social media ads and videos to promote the plan and support the execution of a citywide media campaign.