Legal Mosaic Legal Mosaic sought to identify a new, responsive, and cutting-edge marketing firm to support the redesign and maintenance of its website and associated communication channels. Impact Marketing developed a mood board to enhance brand exploration and strategy; new website design with an expansive, filterable thought leadership portfolio; a multimedia video, social media banners … Read More
Impact implemented communication and design activities to support the rollout of a national strategic plan for the Maternal and Child Health Bureau (MCHB), a division of HRSA that works to improve the health and well-being of America’s mothers, children, and families. Impact developed branded templates and website designs as well as factsheets, a new listserv … Read More
Impact supported the New York State Department of Health and Mental Hygiene’s AIDS Institute in the development of its PrEP Aware Week 2021 campaign. We worked with the AIDS Institute and eight New York state-based collaborative agencies to refresh the PrEP Aware Week logo, theme, and messaging. The 2021 campaign featured community sentiments regarding the … Read More
The Digital Legal Exchange is a unique, global, nonprofit organization created to teach, apply, and scale digital principles to the legal field. The organization enlisted Impact to develop its brand identity, stylescape, URL icon and icon for mini logo placements on digital assets, branded templates and marketing materials, brand strategy, website design and maintenance protocols, … Read More
Washington University approached Impact following our presentation on health communications and design at the National Ryan White Conference on HIV Care & Treatment. The University expressed interest in our design approach and digital communications as well as our past performance in the HIV field and with communities of color, including young men who have sex … Read More
The Southern Black Policy & Advocacy Network (SBPAN) approached Impact Marketing + Communications to support the design and dissemination work on a first-of-its-kind HIV advocacy needs assessment in conjunction with National Black HIV/AIDS Awareness Day. Impact designed and developed the layout for the report, drafted and disseminated a press release, and developed a social media … Read More
Impact Marketing + Communications worked with AIDS United on its Southern HIV Impact Fund, which focused on promoting health policies, advocacy, increasing local leadership, amplifying patient and advocate voices in real and meaningful ways, sharing lessons learned, developing technical assistance strategies, and building capacity. Impact convened funders including Gilead, ViiV Healthcare, Ford Foundation, Elton John … Read More
Impact collaborated with the NYC Department of Health and NYC Health + Hospital to develop a handbook that educates and trains healthcare providers on transitioning individuals from jail to community healthcare. NYC Health and Hospitals NYC Health and Hospitals is the largest public healthcare system in the United States. They provide essential inpatient, outpatient, and … Read More
The Dissemination of Evidence-Informed Interventions initiative is a U.S. Department of Health and Human Services (HHS)-funded research project that seeks to test the ability to replicate four adapted linkage-to-care and retention interventions to improve health outcomes. The project is jointly run by Boston University School of Public Health and AIDS United, and Impact served as … Read More
SelectHealth, an HIV Medicaid special-needs plan, lacked brand awareness among its target audience despite producing better health outcomes than its competitors. To help SelectHealth increase awareness and achieve a better market position, Impact rebranded the Medicaid plan. As part of our formative research, we interviewed key staff and conducted focus groups to assess brand awareness … Read More