Legal Mosaic Legal Mosaic sought to identify a new, responsive, and cutting-edge marketing firm to support the redesign and maintenance of its website and associated communication channels. Impact Marketing developed a mood board to enhance brand exploration and strategy; new website design with an expansive, filterable thought leadership portfolio; a multimedia video, social media banners … Read More
Debbie Isenberg Consulting needed a comprehensive and clear way to communicate its unique approach to multiple offerings in the field of consulting. Through careful research and design practices, Impact was able to develop a logo along with business guidelines, brand guidelines, and an email signature that speaks directly to the multitude of services represented. Debbie … Read More
Vanguard Retirement Infographic Series Grabbing attention of online audiences is an ongoing challenge for businesses and organizations trying to reach consumers. Infographics use visuals to simplify complex data and present it in an easy-to-understand, memorable format. Vanguard, one of the world’s largest investment management companies, reached out to Impact to establish the visual direction for … Read More
SelectHealth, an HIV Medicaid special-needs plan, lacked brand awareness among its target audience despite producing better health outcomes than its competitors. To help SelectHealth increase awareness and achieve a better market position, Impact rebranded the Medicaid plan. As part of our formative research, we interviewed key staff and conducted focus groups to assess brand awareness … Read More
NYSIR is a property and casualty insurance program provider for New York State public schools. Impact undertook this online initiative with two goals: 1) share information on NYSIR’s mission and services and 2) provide a secure portal for New York state public school subscribers to access account information, insurance policy, and claims data and participate … Read More
Like many other industries, the legal industry is experiencing a fundamental transformation. The field is becoming more tech-enabled, multi-disciplinary, and data-driven, requiring different mindsets, skills, and career paths for lawyers. Higher Talent Executive Search, one of the nation’s most respected search firms in the higher education and nonprofit sectors, enlisted Impact to help develop a … Read More
Kiplinger Impact was engaged to provide design and animation for a web-based retirement infographic entitled “10 Great Places to Retire Abroad.” The post cards, when clicked, turned over to highlight key information specific to the featured country. The goal was to educate retirees about benefits of retiring abroad and key retirement and finance-related data of interest. … Read More
Noridian Healthcare Solutions Noridian Healthcare Solutions (Noridian) engaged Impact Marketing to design a new website showcasing its core offerings, legacy of commitment, and positioning them to grow in both existing and new markets. Impact developed a responsive website showcasing Noridian’s value propositions and implemented color-coding and iconography to improve navigation and ease of access for … Read More