Dallas EHE Campaign

The Southern Black Policy and Advocacy Network (SBPAN) hired Impact to reinvigorate the visual identity and messaging of their “End Black HIV NOW” campaign. Supported by new funding from the Health Resources and Services Administration (HRSA) and the Centers for Disease Control and Prevention (CDC)’s Ending the HIV Epidemic (EHE) initiative, SBPAN and Impact developed … Read More

Debbie Isenberg Consulting

Debbie Isenberg Consulting needed a comprehensive and clear way to communicate its unique approach to multiple offerings in the field of consulting. Through careful research and design practices, Impact was able to develop a logo along with business guidelines, brand guidelines, and an email signature that speaks directly to the multitude of services represented. Debbie … Read More

SelectHealth

SelectHealth, an HIV Medicaid special-needs plan, lacked brand awareness among its target audience despite producing better health outcomes than its competitors. To help SelectHealth increase awareness and achieve a better market position, Impact rebranded the Medicaid plan. As part of our formative research, we interviewed key staff and conducted focus groups to assess brand awareness … Read More