The Southern Black Policy and Advocacy Network (SBPAN) hired Impact to reinvigorate the visual identity and messaging of their “End Black HIV NOW” campaign. Supported by new funding from the Health Resources and Services Administration (HRSA) and the Centers for Disease Control and Prevention (CDC)’s Ending the HIV Epidemic (EHE) initiative, SBPAN and Impact developed … Read More
Impact implemented communication and design activities to support the rollout of a national strategic plan for the Maternal and Child Health Bureau (MCHB), a division of HRSA that works to improve the health and well-being of America’s mothers, children, and families. Impact developed branded templates and website designs as well as factsheets, a new listserv … Read More
Impact supported the New York State Department of Health and Mental Hygiene’s AIDS Institute in the development of its PrEP Aware Week 2021 campaign. We worked with the AIDS Institute and eight New York state-based collaborative agencies to refresh the PrEP Aware Week logo, theme, and messaging. The 2021 campaign featured community sentiments regarding the … Read More
The Digital Legal Exchange is a unique, global, nonprofit organization created to teach, apply, and scale digital principles to the legal field. The organization enlisted Impact to develop its brand identity, stylescape, URL icon and icon for mini logo placements on digital assets, branded templates and marketing materials, brand strategy, website design and maintenance protocols, … Read More
Debbie Isenberg Consulting needed a comprehensive and clear way to communicate its unique approach to multiple offerings in the field of consulting. Through careful research and design practices, Impact was able to develop a logo along with business guidelines, brand guidelines, and an email signature that speaks directly to the multitude of services represented. Debbie … Read More
Impact Marketing + Communications worked with AIDS United on its Southern HIV Impact Fund, which focused on promoting health policies, advocacy, increasing local leadership, amplifying patient and advocate voices in real and meaningful ways, sharing lessons learned, developing technical assistance strategies, and building capacity. Impact convened funders including Gilead, ViiV Healthcare, Ford Foundation, Elton John … Read More
The Dissemination of Evidence-Informed Interventions initiative is a U.S. Department of Health and Human Services (HHS)-funded research project that seeks to test the ability to replicate four adapted linkage-to-care and retention interventions to improve health outcomes. The project is jointly run by Boston University School of Public Health and AIDS United, and Impact served as … Read More
SelectHealth, an HIV Medicaid special-needs plan, lacked brand awareness among its target audience despite producing better health outcomes than its competitors. To help SelectHealth increase awareness and achieve a better market position, Impact rebranded the Medicaid plan. As part of our formative research, we interviewed key staff and conducted focus groups to assess brand awareness … Read More
Like many other industries, the legal industry is experiencing a fundamental transformation. The field is becoming more tech-enabled, multi-disciplinary, and data-driven, requiring different mindsets, skills, and career paths for lawyers. Higher Talent Executive Search, one of the nation’s most respected search firms in the higher education and nonprofit sectors, enlisted Impact to help develop a … Read More
Community-based organizations (CBOs) with a mission to end HIV in the United States often rely on technical assistance (TA) services like strategic planning, community mobilization, and grant writing to spur change in sustainable ways. AIDS United’s “Getting to Zero” CDC-funded TA and capacity building program enlisted Impact’s strategic marketing and communications teams to encourage organizations … Read More