CAI Impact was engaged to provide a company-wide branding retreat to more than 100 CAI staff, as well as support development of the CAI website design and marketing brochure. Impact conducted key informant interviews as well as brand and key persona exercises. Impact integrated photography, iconography, tailored messaging, and client testimonials into the brochure and … Read More
Advancing Leadership in Public Health Social Work Despite an increased need for multidisciplinary professionals with both social work and public health backgrounds, to date, no one had studied the uniformity or common core characteristics between dual degree programs across the United States. The Advancing Leadership in Public Health Social Work Project was a one-year research … Read More
Integrating HIV Innovative Practices Impact helped spearhead the launch and execution of the Integrating HIV Innovative Practices (IHIP) project. IHIP is funded by the U.S. Department of Health and Human Services (HHS), Health Resources and Services Administration (HRSA), HIV/AIDS Bureau (HAB). The project seeks to increase visibility, awareness, and replication of evidence-informed interventions from HAB’s … Read More
Positive Voices As part of an extensive, multi-year contract, Impact developed a range of communications products, including a historical website and video series chronicling the history of the Ryan White HIV/AIDS Program. The “positive voices” featured in this multimedia video represent a fraction of the vast chorus of Ryan White consumers—who come from every culture, … Read More
Kiplinger Impact was engaged to provide design and animation for a web-based retirement infographic entitled “10 Great Places to Retire Abroad.” The post cards, when clicked, turned over to highlight key information specific to the featured country. The goal was to educate retirees about benefits of retiring abroad and key retirement and finance-related data of interest. … Read More
Melanoma Research Alliance Impact collaborated with the Melanoma Research Alliance (MRA) to develop a theme for their annual report and to interview key stakeholders—from staff, patients, researchers, clinicians, and partners—to develop informational copy and moving vignettes about the pivotal role MRA has played in individual lives as well as the global response to melanoma. Through … Read More
ASCE Foundation As part of our multi-pronged marketing and giving campaign work, Impact wrote and designed an annual report for the American Society of Civil Engineers (ASCE) Foundation. The report showcases the Foundation’s programs and how they help advance the field and next generation of civil engineering. The report included photo overlays to create a … Read More
Aids United AIDS United put a twist on the classic annual report. They wanted a highly engaging and shareable format—something that would standout visually as well as succinctly tell the story of their successes over the past year. Impact worked with them to conceptualize what would become their first-ever animated infographic annual report. Impact developed … Read More
Screening, Brief Intervention, and Referral to Treatment Training Pilot Project The National Council for Behavioral Health (NCBH) approached Impact Marketing to streamline content for and design their Screening, Brief Intervention, and Referral to Treatment (SBIRT) training package for a one-year pilot project. Impact Marketing developed a training manual as well as a more extensive and … Read More
Center for Integrative Medicine The Center for Integrative Medicine (CIM) engaged Impact to develop a new website design and associated maintenance services as well as launch a social media marketing campaign to increase awareness and drive traffic into their clinic. Impact’s social media work for CIMs has included advertisements and promotions as well as message … Read More